Resume

LUCIAN BLAGA

Las Vegas, NV
+1 936 828 0110
lucian@arcatv.us
https://www.vionics.live
https://www.arca.tv/portfolio

 

CREATIVE, BRAND & PRODUCTION EXECUTIVE

Founder • Operator • Storyteller • Builder of Scalable Creative Systems

 

EXECUTIVE SUMMARY

Creative, brand, and production executive with 20+ years of global experience spanning brand storytelling, video, broadcast, live events, digital experiences, and emerging media. Proven track record of founding companies, building studios, leading multidisciplinary teams, and delivering high-impact creative at scale.

A rare hybrid of strategic leader and hands-on maker, fluent in modern creative tools, production workflows, and AI-assisted pipelines. Experienced partnering cross-functionally with marketing, product, technology, and executive leadership to align creative output with business goals. Founder-minded, adaptable, and comfortable operating in both enterprise environments and fast-moving, evolving organizations.

 

CORE CAPABILITIES

• Brand Strategy, Narrative & Creative Direction

• Campaign Development & Integrated Storytelling

• Video, Motion, Photography & Live Production

• Studio Build-Out & Creative Operations

• Creative Leadership, Hiring & Mentorship

• AI-Assisted Creative Tools & Workflow Design

• Digital Experiences & UX Collaboration

• Cross-Functional Collaboration (Brand, Growth, Product, Exec)

• Vendor Management, Budgeting & Scheduling

• Emerging Media: Virtual Production, AR/VR, Real-Time Engines

 

PROFESSIONAL EXPERIENCE

FOUNDER & CHIEF CREATIVE / CREATIVE TECHNOLOGY EXECUTIVE

VIONICS | Global / Remote
2025 – Present

Vionics is a creative and experience company built as the convergence of my career across brand, media, production, and innovation.

• Define and lead creative, brand, and technology vision for a next-generation creative company.

• Translate strategy and complex ideas into high-impact storytelling across video, motion, digital experiences, and immersive environments.

• Design and implement AI-assisted creative workflows to accelerate ideation, production, and iteration while maintaining creative quality.

• Act as hands-on creative lead across concepting, design direction, editing, motion, and experience prototyping.

• Build scalable creative systems supporting consistency, speed, and adaptability across platforms.

• Bridge creative, marketing, design, and engineering so technology supports story, user experience, and business outcomes.

 

GLOBAL CREATIVE DIRECTOR – STUDIO & PRODUCTION SYSTEMS

Las Vegas Sands | Las Vegas, NV
2022 – 2025

• Defined the strategy, structure, and output of a mission-critical livestream studio with full ownership of end-to-end production.

• Led creative direction across format design, scripting, graphics, 3D, and live/post production.

• Built and managed distributed studio operations, including at-home studios and offsite production partners.

• Drove broadcast and production innovation, reducing cost per deliverable by 30–40% while increasing capacity.

• Designed scalable, IP-based workflows supporting multi-camera, virtual, AR/VR, and multi-room productions.

• Authored playbooks and SOPs ensuring reliability, consistency, and speed.

• Delivered rock-solid, on-time broadcasts with zero on-air disruptions.

• Reduced latency to sub-second levels and implemented fully redundant live pipelines.

• Enabled a hub-and-spoke content model, allowing one live event to feed multiple branded outputs.

 

VP, CREATIVE & VIDEO PRODUCTION / FOUNDER

Arca Productions & Arca TV | United States / Global
2014 – 2022

• Founded and scaled a creative studio delivering integrated brand storytelling across video, motion, digital, and live formats.

• Defined brand positioning, narrative, and visual identity for internal properties and client campaigns.

• Directed short-form and long-form content supporting awareness, engagement, and communication goals.

• Built and managed remote and hybrid teams across multiple countries.

• Designed scalable production and post-production pipelines for broadcast and digital platforms.

• Developed early virtual studios and real-time 3D environments integrating live speakers and digital assets.

• Partnered directly with CEOs, brand leaders, and organizations to translate objectives into compelling visual narratives.

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CREATIVE DIRECTOR / SENIOR CREATIVE LEAD

Pink Cilantro | United States
(Dates as applicable)

• Collaborated closely with CEO and creative leadership to deliver market-leading creative and production value.

• Served as creative lead across branded content, commercials, 3D animation, graphic design, and filmed interviews.

• Developed and presented custom creative solutions to meet client content needs.

• Directed projects end-to-end, from concept and pre-production through technical execution, post-production, and delivery.

• Worked with agencies and brand partners on fast-turn campaigns and events.

• Managed high-pressure productions while maintaining professionalism and creative quality.

 

FOUNDER & CEO – CREATIVE & MEDIA OPERATIONS

Magma Entertainment | Bucharest, Romania
2003 – 2014

• Founded and led a creative and media company delivering award-winning commercials, music videos, documentaries, and live TV specials.

• Built and operated two television stations and production studios in Europe, with full ownership of operations, staffing, and budgets (~$5M).

• Led creative, VFX, and post-production teams across high-volume productions.

• Invented innovative advertising formats, including Europe’s first 1-second TV ad and in-stadium live advertising.

• Produced and broadcast live events and concerts using 4–12 camera setups.

• Collaborated with celebrities and C-level executives on high-profile projects.

• Mentored entrepreneurs and speakers in stage presence and camera performance.

• Managed budgets, resource planning, and production schedules across concurrent projects.

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VP OF VIDEO PRODUCTION / PARTNER

IZEXIM Group Media | Romania
1999 – 2003

• Partner in a media company holding broadcast rights to Romania’s First Soccer Division.

• Produced and directed live soccer matches and original TV shows featuring top teams and players.

• Led multi-camera live broadcasts, studio programs, and branded content.

• Served as Creative Director on advertising campaigns for McCann Erickson clients.

• Managed teams of 60+ creatives and technicians.

 

CREATIVE & TECHNICAL TOOLKIT

• Design & UX: Adobe Photoshop, Illustrator

• Video & Motion: Adobe Premiere Pro, After Effects, Audition, DaVinci Resolve

• AI Creative Tools: Generative image, motion, and video tools; automation & ideation

• Production: Video, motion, photography direction; lighting & audio design

• 3D / Virtual: Maya, Nuke, 3ds Max, Unreal Engine, Unity

• Operations: Workflow design, SOPs, vendor management, budgeting & scheduling

 

EDUCATION

Bachelor’s Degree – Film & Media Studies

 

AWARDS

• MTV Award – Best Music Video

• Two APTR Awards – National Television Awards (Romania)