Award-winning Creative and Multimedia Executive
Sr. Digital Broadcast Producer / Director
Las Vegas, NV, September 2022 to Present
• Shape the strategy, operation and output of the livestream studio component of the online casino games, playing a key leadership role in the end-to-end studio production process.
• Lead the creative strategy and partner with appropriate teams to craft the livestream experience including shooting approach, program format, script development, graphics, post and livestream production.
• Manage studio operation and production functions of our external partners for staffing, onboarding, strategy, execution.
• Lead discussions on broadcast innovation, providing a strong POV informed by industry best practices and experience.
• Attend regular stakeholder meetings to inform on studio progress/status/issues/solutions.
• Effectively manage production budget, resources and timeline.
• Ensure the studio operation and livestream content adhere to company guidelines.
• Participate in recruitment and candidate assessment for studio personnel.
Houston, TX, April 2022 to September 2022
• Work strategically with Pink Cilantro’s CEO and creative leadership to ensure work is delivered with the highest levels of creativity and production value, and that it meets or exceeds industry standards.
• Act as creative lead for all projects, partnering with clients, producers, film crews, editors, graphic artists, and sound designers to achieve the finished product.
• Work with clients to develop strategies and generate new ideas and strategies.
• Develop and pitch creative concepts to clients, teams, and other departments to proactively fulfill needs for content.
• Guide, direct and execute film, election campaigns, commercials, graphic design, video, photoshoots, and conduct filmed interviews.
• Work with and guide editors during projects, provide creative direction, and participate in client reviews.
• Oversee all creative and logistical aspects from pre-production to post-production, technical elements, including lighting, graphics, audio, and camera movements.
• Create videos from concept to delivery including scouting locations, hiring talent, purchasing equipment, video editing, graphics creation, and live streaming.
• “Hands-on” creative director with full knowledge of Adobe Master Suite.
• Conceptualized, planned, directed, produced, and edited remote live streaming, graphic design, and video content. Successfully produced Live TV Shows, interviews, short videos, promotions, commercials, and documentaries from concept through delivery.
• Oversee the production of all creative and content strategy, video, digital and social media, graphic design, audio production, live streaming, lighting, sound, multi-camera shooting, video equipment, OTT platform, and website.
• Built virtual studios, customized for simple integration of branding and guest speakers from all over the world in the same virtual environment.
• Coordinate and lead a network of creative, production, and post-production partners.
• Conduct remote video conferences with non-profit organizations, C-level executives, community leaders, internationally recognized award-winning video producers, actors, and directors about TV shows, technical issues, and video distribution. Collaborate and work with teams of creative and video production professionals, leading brainstorming sessions, mentoring, improving workflows, assigning project workload, executing creative design and media production, planning and managing budgets, increasing efficiency and reducing costs
• Oversee the remote acquisition of live video feeds, directing and overseeing the live video and virtual process.
• Led execution of strategic planning (facilitate strategic planning process to a clear vision, mission, value proposition, brand architecture, and positioning), managing project development and social media platforms.
• Research/develop ideas on acquiring and using new video equipment, Social and digital media, programming, and Online distribution.
Founder and CEO
Bucharest, Romania 2003 to 2014
Senior Video Producer (graphic design, photography, video production - Live TV Shows, Commercials, Music Videos, Election Campaigns, Advertising Campaigns, Documentaries, 3D animations).
• Launched and supervised projects related to the establishment of two TV stations and video production studios in Europe, managing budgets of over $3,000,000 and their ongoing operations.
• Produced Award-Winning Music Videos for the best artists in Romania (MTV Award Best Music Video -Directia 5).
• Incorporated advertisers and products into commercials and TV Shows in innovative ways (first 1 second commercial in Europe, first live commercial on a stadium), working in an agency environment for top brands and advertising agencies.
• Directed and produced live concerts and TV Shows.
• Directed live broadcasts with 4 to 12 cameras and/or recorded them for subsequent editing.
• Confidently worked with C-Level Executives and top celebrities on TV Shows, Commercials, Infomercials, Music Videos, Concerts, Fashion Shows, and Advertising Campaigns.
• Lead visual design & video production teams in researching/ developing original ideas and innovative solutions.
• Provided clear creative direction and coached/guiding team members.
• Supervised execution of visual/motion/copy design deliverables through all phases of production.
• Reviewed production schedule and weekly creative status report.
• Managed resource planning, scheduling, and strategy (including annual budgets) and ensured proper execution from concept to pre-production, post-production, and distribution.
• Produced/executed all product imagery deliverables including photoshoots, file management, and retouching.
• Coordinated the purchase of equipment, the installation and configuration of switchers, cameras, servers, graphics, lights, and sound.
• Hired, supervised, and trained video, digital, and content producers teams.
VP Video Production/Partner
IZEXIM Group Media
Bucharest, Romania 1999 to 2003
Produced and directed various TV Shows, Concerts, Music Videos, Commercials, and other video productions for National TV Stations (TVR1, Antena1, Pro TV) and various Advertising Agencies (BV McCann Erickson, Momentum, Saatchi & Saatchi, Grey Advertising) and clients in Romania, Germany (ARD, ZDF), UK (MTV) and the USA.
• Making of Callas Forever - Director Franco Zeffirelli for E! Entertainment; Filmed and directed interviews with Jeremy Irons, Fanny Ardant, and Franco Zeffirelli).
• Coordinated and directed live broadcasts (4, 6, and 12 cameras)
• Directed and produced TV Shows, Live Sports Events - live broadcasting of Soccer National League for National TV Stations, Sports Shows, Commercials, Live Music Concerts (8 cameras and live sound recording of 48 channels of audio).
• Served as Creative Director for BV McCann Erickson (Momentum) agency for clients like Gillette, Stella Artois, Coca-Cola, Connex, and Golden Brau.
• Covered the launch of brands and products including creative development, production, the launch of advertising campaigns, and B2B marketing, combining traditional media & digital.
• Supervised a staff of 60, including mentoring, offering feedback, and enforcing deadlines.
Head of Video
January 1995 to January 1999
Coordinated and trained video production staff in the Video Production Department at TV Neptun.
• Worked with Analog TV equipment (Sony DFS 500 switchers, Pinnacle, Sony Betacam SP, SX, and Digital Betacam)
• Reconfigured and supervised the station's acquisition of digital editing workstations (DPS Velocity, Perception, and Targa) and other digital equipment.
• Produced Station's TV Shows/Promos/Commercials, reaching an audience of 2,500,000 (from 135,000)
• Turned TV Neptun from a local TV Station to a National TV Station
Bachelor's in Film and Media Studies
Hyperion - Bucharest, Romania June 2000 to July 2004
• Video production (10+ years)
• Graphic Design (10+ years)
• Director (10+ years)
• Television (10+ years)
• Live broadcasting (+15 years)
• Marketing (10+ years)
• Video Editing (10+ years)
• Photography (10+ years)
• Adobe Creative Suite (10+ years)
• Microsoft Office (10+ years)
• Social Media (10+ years)
• Advertising (10+ years)
• Website Content and Management (10+ years)
• Operations Management (10+ years)
• Organizational Development (10+ years)
• Team Building (10+ years)
MTV Award for Best Music Video
Best Music Video for “Directia 5 – Tot ce Vrei”
2 times APTR Award (Romanian Emmy Award for Television)
May 2003, May 2011
4 editing workstations, 1 Streaming workstation (VMix & Matrox), Canon R5 cameras, DJI Stabilizer, Blackmagic Cinema cameras, Field sound mixer (Roland R4-Pro), Sehnheisser Lavaliers, and Tram Microphones, Neumann Boom Microphones, Yamaha DM 2000 Sound Mixer (96 channels), TC Electronics Finalizer, Lighting Kits, various accessories.